Our target audience in our music video is 16 to 24 year olds. Being more precise, couples. This is due to the fact that the music video raises awareness of break ups and affairs.
The age of the couple is similar to the age of the audience. As a result the audience will be able to relate to the characters.
The genre is another reason for our choice of target audience. R&B tends to be aimed at a similar target audience to the video's. Also, the video could possibly appeal to a male demographic because of the variety of the genre. However it seems the audience is made up of more women and men.
This means that, the video will mostly aim at a 16 to 24 female target audience who is currently in a relationship or has been in one.